Privacy Policy

Effective Date: October 10, 2026

This Privacy Policy applies to all visitors and customers who access the Track23 website and physical boutiques, including those browsing and purchasing women's jeans, jackets, T-shirts, and other apparel. This policy complies with U.S. federal privacy regulations, the California Online Privacy Protection Act (CalOPPA), and the California Consumer Privacy Act (CCPA). It outlines how we collect, use, store, protect, and share your personal information. By accessing our website or making a purchase, you agree to the practices described in this Privacy Policy.

1. Information We Collect

We collect personal information that you voluntarily provide when you create an account, place an order, subscribe to our newsletter, or contact customer support. This includes your full name, billing and shipping addresses, phone number, email address, and payment details. Additionally, when you shop online for our jeans, jackets, and T-shirts, we automatically collect non-identifying data such as IP addresses, browser types, device information, website browsing behavior, page views, and search preferences.

2. How We Use Your Information

We use your personal data to process orders, deliver apparel, confirm purchases, send shipping updates, handle returns and refunds, respond to customer inquiries, verify payment security, prevent fraud, improve the website experience, and send promotional emails if you have opted to receive them. We use your information solely for business purposes related to your apparel purchases.

3. Sharing Your Personal Information

Track23 does not sell your personal information to third parties for marketing purposes. We may share necessary information with trusted service providers who assist in our business operations, such as payment processors, shipping carriers (e.g., UPS), and website hosting and security providers. These third parties are contractually obligated to protect your personal data and may only use it to provide services on our behalf. We may also disclose information if required by law or court order, or to protect our legal rights.

4. Data Security

We implement reasonable administrative, technical, and physical safeguards to protect your personal information against unauthorized access, loss, theft, alteration, or disclosure. However, no method of online data transmission or electronic storage is 100% secure. ### California Consumer Rights (CCPA)

If you are a California resident, you have the right to request information about the personal data we collect and how we use it, to request the deletion of your personal information, and to opt out of the sale of your personal information. Exercising your privacy rights will not result in discriminatory treatment. To submit a request, please contact us via the phone number or email address listed below.

5. "Do Not Track"

Currently, our website does not respond to browser "Do Not Track" signals.

6. Children's Privacy

Our website and boutiques are intended for adults aged 18 and older. We do not knowingly collect personal data from children under the age of 18. If you believe we have collected information from a minor, please contact us immediately.

7. Information Retention

We retain your personal information only for as long as necessary to fulfill the purposes for which it was collected (including fulfilling orders, processing returns, resolving disputes, and complying with legal obligations).

8. Policy Updates

Track23 reserves the right to modify this Privacy Policy. Any changes will be posted on this page, along with the updated effective date. Your continued use of our website following policy updates constitutes your acceptance of the revised policy.